Beauty
Aveeno Natural Protection

AVEENO® BABY NATURAL PROTECTION SUNBLOCK STICK SPF 50

AVEENO® BABY NATURAL PROTECTION SUNBLOCK STICK SPF 50

Aveeno Natural Protection Collection with MineralblockTechnology
Superior Sun Protection that Combines the Best of Nature with Science for Healthy-Looking, Beautiful Skin for Life.

AVEENO® NATURAL PROTECTION SUN CARE OVERVIEW:

The AVEENO® Brand known for harnessing the powers of ACTIVE NATURALS®–ingredients derived from nature and uniquely formulated to optimize skin’s health and beauty – is proud to introduce a sun care line with 100% naturally-sourced sunscreen ingredients that delivers exceptional photostable coverage. AVEENO® NATURAL PROTECTION Collection has a superior mild formula for sensitive skin with excellent, balanced UVA/UVB sun protection benefits.

This fragrance-free, waterproof, hypoallergenic, non-comedogenic and oil-free collection, is specially designed to provide powerful sun protection to highly sensitive skin. The line is uniquely formulated with 100% naturally-sourced MINERALBLOCK Technology, a natural alternative combining Titanium Dioxide and Zinc Oxide (mineral Sunblock ingredients). MINERALBLOCK Technology provides superior, long-lasting protection against the sun’s harmful UVA/UVB rays. Only the AVEENO® NATURAL PROTECTION formula combines MINERALBLOCK Technology with skin-soothing ACTIVE NATURALS® Oat to help ensure protection without skin irritation. This powerful combination creates durable protection – that maintains efficacy after 80 minutes of activity in water, sweating or perspiring – so skin can feel calm and smooth in the sun. In clinical trials, the line achieved excellent results in RIPT (Repeated Insult Patch Testing) and cumulative irritation test (clinical safety testing).

Because the line is mild and gentle enough for even those with the most sensitive skin, it is perfect for daily use.

AVEENO® BABY NATURAL PROTECTION SUNBLOCK STICK SPF 50

AVEENO® BABY NATURAL PROTECTION SUNBLOCK STICK SPF 50

AVEENO® NATURAL PROTECTION MINERALBLOCK PRODUCT LINEUP:

AVEENO® BABY NATURAL PROTECTION SUNBLOCK STICK SPF 50

  • Sunblock stick glides onto the skin to help minimize blotchy application
  • Long-lasting, effective protection against sun’s harmful UVA/UVB rays with 100% naturally-sourced MINERALBLOCK Technology
  • Formulated with skin-soothing ACTIVE NATURALS® Oat
  • Extra gentle formula specially designed for baby’s sensitive skin
  • Quickly absorbs into skin
  • Price: $8.99/ 0.5 oz.
  • Available: February 2011 at food, drug and mass merchandisers nationwide

AVEENO® BABY NATURAL PROTECTION SUNBLOCK LOTION SPF 30

  • Protects skin with 100% naturally-sourced MINERALBLOCK Technology
  • Formulated with skin-soothing ACTIVE NATURALS® Oat
  • Clinically shown to deliver exceptional mildness
  • Specially formulated to be more gentle than other leading baby sunscreens
  • Designed for a baby’s delicate skin
  • Price: $10.99/ 3 oz.
  • Available: February 2011 at food, drug and mass merchandisers nationwide

AVEENO® NATURAL PROTECTION SUNBLOCK LOTION SPF 30

  • Contains 100% natural-sourced MINERALBLOCK Technology to provide superior, long-lasting protection against UVA/UVB rays
  • Formulated with skin-soothing ACTIVE NATURALS® Oat
  • Mild formula for sensitive skin
  • Price: $9.99/ 3 oz.
  • Available: February 2011 at food, drug and mass merchandisers nationwide

Application and Skin Cancer Prevention

  • AVEENO® is committed to proper sun application and education
  • To ensure you are receiving the intended benefits of sunblock, please be sure to apply 15- 20 minutes before sunlight exposure and reapply at least every 2 hours.
  • AVEENO® is a proud sponsor of the Skin Cancer Foundation’s Road to Healthy Skin Tour, for more information please visit http://www.aveeno.com/suncare/road-healthy

About the AVEENO® Brand:
The AVEENO® Brand is one of the brands of Johnson & Johnson Consumer Products Company Division of Johnson & Johnson Consumer Companies, Inc. AVEENO® is a leader in ACTIVE NATURALS® technologies uses the best of nature to deliver scientifically proven, effective beauty care products. Recommended by dermatologists and pediatricians for more than 60 years, the Brand is committed to developing breakthrough product formulations with new and existing natural ingredients, many which deliver clinically proven results. The AVEENO® Brand is the skincare brand most trusted by dermatologists for its use of natural ingredients. The AVEENO® Line includes beauty care products for face, body, baby, hair and sun protection. For more information about the AVEENO® Brand and its product offerings, visit www.aveeno.com or ‘Like’ us at www.facebook.com/aveeno.

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